He said advertising is very important for Twitter. Tesla and SpaceX do not need ads because demand exceeds production. Ads should be entertaining, not spammy, and not for scam products.
"i think advertising is is very important for twitter"
What about the advertiser boycott?
Q3127 answers2022-2024
Short answer
There is a concerted advertiser boycott organized by left-wing NGOs. He says Twitter was not worth $44 billion in the first place and the boycott is not counted in that narrative.
All 27 answers, oldest to newest
2022 · 12 answers
Activist groups pressured major advertisers to stop spending even though moderation rules had not changed, causing a massive drop in advertising revenue.
"activist groups pressuring major advertisers"
Says Twitter revenue dropped massively due to activist groups pressuring advertisers.
"Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation"
He says companies cut brand advertising first in a recession, so Twitter needs a subscriber base.
"the first thing that companies will cut is discretionary brand advertising. So it is important for Twitter to therefore have a subscriber base."
He says major advertisers he spoke with were looking for return on investment.
"I talked to some major advertisers just today, this morning, and they were looking for, as you would expect, return on investment."
He says Twitter's ads were maximizing irrelevance.
"the ads are maximizing irrelevance. I feel like I'm stuck in a Douglas Adams novel."
He says having ads of only one type makes relevance hard to achieve.
"If you only have ads of a particular type, then you're going to have trouble achieving relevancy"
He says when times are tough advertisers ask hard ROI questions, and pulling back is sane.
"when times are tough, then the hard questions of return on investment are asked."
He says Twitter must move its revenue base away from being almost entirely dependent on advertisers.
"it's also important to move the revenue base from being essentially entirely advertiser dependent"
He says old Twitter ads were tuned to maximize impressions rather than clicks and purchases.
"But then I found the reason, to maximize impressions instead of maximizing actual clicks and buying things, which is what they should be doing."
He says advertisers in tough times hold back when there is no clear return on investment, which is sane.
"And when you do not have a clear answer, then advertisers don't want to advertise because they're being sane."
He says subscriber and business revenue matter as brand advertising declines rapidly.
"The subscriber revenue and sort of back end business revenue is really important as we see a rapid decline in brand advertising."
2023 · 10 answers
Brand-safe means the advertiser chooses what sits near the ad. If ads are timely and relevant, Twitter's revenue potential is gigantic.
"the actual potential here for Twitter revenue is gigantic"
He said yeah, generally correct. Titter was trending to lose ~$3B/year (revenue drop of ~$1.5B + debt servicing of ~$1.5B) and had $1B in cash, so only 4 months of money. Extremely dire situation. Now that advertisers are ret...
"Yeah, generally correct. Titter was trending to lose ~$3B/year (revenue drop of ~$1.5B + debt servicing of ~$1.5B) and had $1B in cash, so only 4 months of money. Extremely dire situation. Now that advertisers are returning, it looks like we will break even in Q2."
Most advertisers are coming back. Revenue dropped from about $4.5B to $3B while expenses went from $4.5B to $6B.
"most of the advertisers are coming back"
With a few exceptions, almost all advertisers have said they have come back or will come back.
"almost all the advertisers have said that they've either come back"
Asked Thanks for the response @elonmusk. Does this mean we can post the film with full reach ..., he said it will be advertising-restricted, as advertisers have the right to decide what content their ads appear with, which will impact reach to some degree
"It will be advertising-restricted, as advertisers have the right to decide what content their ads appear with, which will impact reach to some degree"
Asked I’ve not seen anything related to this up until recently. Are they, alone, seriously re..., he said based on what we’ve heard from advertisers, ADL seems to be responsible for most of our revenue loss. Giving them maximum benefit of the doubt, I don’t see any scenario where they’re responsible for less than 10% of t...
"Based on what we’ve heard from advertisers, ADL seems to be responsible for most of our revenue loss. Giving them maximum benefit of the doubt, I don’t see any scenario where they’re responsible for less than 10% of the value destruction, so ~$4 billion. Document discovery of all communications between The ADL and advertisers will tell the full story."
He said our US advertising revenue is still down 60%, primarily due to pressure on advertisers by @ADL (that’s what advertisers tell us), so they almost succeeded in killing X/Twitter!
"Our US advertising revenue is still down 60%, primarily due to pressure on advertisers by @ADL (that’s what advertisers tell us), so they almost succeeded in killing X/Twitter!"
He told advertisers trying to pressure him to go away, warned the boycott could kill the company, and said the public would judge who killed it.
"blackmail me with money go f*** yourself"
He said X will be fine and they are already seeing advertisers return; brand advertisers get upset, then usually calm down and come back.
"we are actually already seeing advertisers return to X"
He said if antisemitism is the issue, as they claim, then other platforms are much worse, so that cannot be the real reason
"If antisemitism is the issue, as they claim, then other platforms are much worse, so that cannot be the real reason"
2024 · 5 answers
He said as we grow user market share, advertisers will have the choice of advertising on this platform or losing to their competitors
"As we grow user market share, advertisers will have the choice of advertising on this platform or losing to their competitors"
He said this is not accurate. While you are free to say whatever you want within the limits of the law, advertisers are also free to decide where they will advertise. If you find advertisers who want to advertise in your cont...
"This is not accurate. While you are free to say whatever you want within the limits of the law, advertisers are also free to decide where they will advertise. If you find advertisers who want to advertise in your content feed, please let us know."
He said thank you. Subscribing is the only way to ensure that major brand advertisers cannot demand censorship of this platform.
"Thank you. Subscribing is the only way to ensure that major brand advertisers cannot demand censorship of this platform."
He said i strongly encourage any company who has been systematically boycotted by advertisers to file a lawsuit. There may also be criminal liability via the RICO Act.
"I strongly encourage any company who has been systematically boycotted by advertisers to file a lawsuit. There may also be criminal liability via the RICO Act."
There is a concerted advertiser boycott organized by left-wing NGOs. He says Twitter was not worth $44 billion in the first place and the boycott is not counted in that narrative.
"we we we had a and still have um a massive Advertiser boycott that was organized by a bunch of leftwing NGS"