He said the goal of Tesla has always been to make mass-market electric cars.
"In fact, the goal of Tesla has always been to make mass market electric cars, even from the beginning."
What is Tesla's mission?
Q12548 answers2009-2026
Short answer
He said that with AI and robotics, Tesla's mission has been updated to achieving sustainable abundance.
All 48 answers, oldest to newest
2009 · 1 answer
2012 · 2 answers
He said the goal of Tesla was to show what electric cars can do and change their slow, ugly golf-cart image.
"the goal with Tesla was really to try to show what electric cars can do"
Says his absolute goal with Tesla has always been mass market electric cars.
"my absolute goal w Tesla has always been mass market electric cars."
2015 · 5 answers
He said the need for sustainable transport stays incredibly high and becomes more urgent even as oil prices fall.
"the need for sustainable transport is incredibly High"
He said Tesla open-sourced its patents and offered its Supercharger network to other carmakers to accelerate sustainable cars.
"at Tesla we've open sourced our patents so we're trying to be as helpful as possible uh for the Advent of electric vehicles"
He said Tesla's goal is to accelerate the advent of sustainable energy, particularly sustainable transport.
"it's really to accelerate the advent of sustainable energy and particularly sustainable transport"
He said the world desperately needs sustainable transport.
"The world desperately needs sustainable transport."
He said the goal with Tesla was to serve as a catalyst to accelerate the day of electric vehicles.
"That was the goal with Tesla, is to try serve as a catalyst to accelerate the day, the day of electric vehicles."
2016 · 3 answers
He said the goal of Tesla is to accelerate the advent of sustainable transport, which is also why Tesla open-sourced its patents.
"the goal of Tesla is to accelerate the Advent of sustainable transport"
He said Tesla expected to have the Model 3, a lower-price, higher-volume car, in about two years.
"in about two years we expect to have the model 3 which is a lower price higher volume car"
He said it is very important to accelerate the transition to sustainable transport.
"very important to accelerate the transition to sustainable transport"
2019 · 3 answers
He said Tesla always designs with safety as the number one goal.
"And at Tesla we actually always design with safety as the number one goal."
He said it is basically mad to buy a fossil fuel car at this point.
"So it's just basically mad to buy a fossil fuel powered car at this point"
He said his interest in electric cars went back to high school, from a physics view that we need something long-term sustainable.
"So my original interest in electric cars, which goes back to almost high school, was really From a physics standpoint, we have to have something that is long term sustainable."
2020 · 12 answers
He notes Tesla has the highest-demand electric vehicle in the world with no advertising spend.
"to have the highest demand electric vehicle in the world with no advertising spend is, I think quite remarkable"
He restates that Tesla's overarching goal is to help accelerate the advent of sustainable energy.
"Our overarching goal is to help accelerate the advent of sustainable energy."
He says Tesla's overall goal is to maximize the area under the curve of customer happiness.
"Our overall goal is to maximize the area under the curve of customer happiness."
He says people would rather go to the dentist than buy a new car, so Tesla makes ordering easy.
"They would rather go to the dentist than buy a new car."
He says Tesla has no market share goals; accelerating sustainable energy is the fundamental good.
"to the degree that we can accelerate the advent of sustainable energy. We think that's a fundamental good for the world"
He said physics favors electric transport, batteries for stationary storage and solar/wind for generation.
"Physics favors electric transport, batteries for stationary storage & solar/wind for energy generation"
He says Tesla will not succeed in its mission without making cars affordable.
"We will not succeed in our mission if we do not make cars"
He says what bugs him most is that Tesla cars are not affordable enough.
"Like the thing that bugs me the most about where we are right now is that our cars are not affordable enough."
He says Tesla must not go bankrupt, but is not trying to be super profitable either.
"But we're not trying to be super profitable either."
He says the 20 million vehicles a year goal comes from replacing 1% of the global fleet of about 2 billion vehicles.
"So that's where the 20 million vehicles per year comes from. It's like 1% of 2 billion vehicles, which is the global fleet."
He says the best company will be the one that makes great products at an affordable price.
"ultimately the best company will be that which makes great products at an affordable price."
He says 20 million vehicles a year is a good goal because it would replace 1% of the global fleet each year.
"it does seem like a good goal to have because that would mean that we're replacing 1% of the global fleet per year."
2021 · 2 answers
He says Tesla's goal from the beginning has been to accelerate the advent of sustainable energy.
"the goal with Tesla is to and has been from the beginning is to accelerate the advent of sustainable energy."
He said no production car had ever done 0 to 60 in under 2 seconds.
"The no production car has ever done 0 to 60 in under 2 seconds."
2022 · 2 answers
He said accelerating sustainable energy is Tesla's primary mission.
"Accelerating sustainable energy is our primary mission"
He said Tesla open-sourced its charge connector and is letting other EVs use Superchargers.
"Worth mentioning that Tesla has open-sourced its charge connector and is enabling other EVs to use Tesla Superchargers"
2023 · 11 answers
He says a vast number of people want a Tesla but cannot afford one, so price really matters.
"there's just a vast number of people that want to buy a Tesla car but can't afford it."
He says people with a lot of money forget how important affordability is, and Tesla aims to make affordable cars.
"for those people who are, well, you know, have a lot of money, they sort of forget about how important affordability is."
He says Tesla wants all EVs to succeed and points to opening its Superchargers and making its patents free.
"we want all EVs to succeed too."
He predicts people will look back on gasoline cars the way they look back on steam engines.
"we'll look back on internal combustion engine vehicles the same way we look back on external combustion engine vehicles, which, like a steam engine."
He says the best service is no service, because the car doesn't break.
"the best service is no service. The car doesn't break."
He says gasoline cars will become like steam engines: quirky collector items.
"That's how gasoline cars will be in the future."
He tells analysts to stop looking at an EV market and just look at how many cars Tesla sells.
"you guys got to stop looking at it as the EV market."
He says Tesla open-sources patents to act aspirationally as a minesweeper.
"Tesla does continue to make patents and open source them"
He stresses that cost is not optional for most buyers and Tesla must make its cars more affordable.
"We have to make our cars more affordable so people can buy it."
He says Tesla is simplifying the next vehicle to reach a production rate unheard of in the industry.
"we're doing everything possible to simplify that vehicle in order to achieve a units per minute level that is unheard of in the auto industry."
He says Tesla may have created more employee millionaires than any company in history.
"I think Tesla may have created more employee millionaires than any company in history."
2024 · 3 answers
He says the EV slowdown is short term and the world is headed for fully electrified transport.
"we still firmly believe that EVs are best for customers and that the world is headed for fully electrified transport"
He says non-autonomous gasoline cars will become niche, like horses.
"Everything's going to be electric, autonomous."
He says Tesla's larger mission is to accelerate progress toward a sustainable energy future.
"our larger mission is to accelerate the progress towards a sustainable energy future."
2025 · 3 answers
He says Tesla's future rests on autonomous cars and vast numbers of autonomous humanoid robots, both at large scale.
"The future of the company is fundamentally based on large scale autonomous cars and large scale, vast numbers of autonomous humanoid robots."
He sums up Tesla's purpose as sustainable abundance delivered by affordable AI-powered robots.
"delivering sustainable abundance with our affordable AI powered robots."
He said that with AI and robotics, Tesla's mission has been updated to achieving sustainable abundance.
"it's a great mission which is to achieve sustainable abundance"
2026 · 1 answer
He said Tesla patents are open source and Tesla files patents to block trolls, not for protection from competitors.
"Tesla patents are open source. We do patents to block the trolls, not because we need protection from competitors."
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