Why did Tesla build the Cybertruck?

Q12825 answers2018-2023
Short answer

He described it as a once-every-five-to-10-years kind of special product.

From his 2023-11 answer in Tesla Cybertruck Delivery Event. Summary is ours; see the quotes below.

All 25 answers, oldest to newest

2018 · 2 answers
𝕏 post · 2018-06-26 · @elonmusk on X · open post ·
Says the Tesla truck will have dual-motor all-wheel drive and load-adjusting suspension as standard.
"The Tesla Truck will have dual motor all-wheel drive w crazy torque & a suspension that dynamically adjusts for load. Those will be standard."
𝕏 post · 2018-06-26 · @elonmusk on X · open post ·
Says the pickup will have 240V outlets for heavy-duty power tools, with no generator needed.
"Pickup truck will have power outlets allowing use of heavy duty 240V, high power tools in field all day. No generator needed."
2019 · 2 answers
🎙 Interview · 2019-11 · Tesla Cybertruck Unveiling · asked by Tesla · watch at 3:28 · transcript ·
He said Tesla needed something manufacturable in volume with basically no corrosion and no need for paint.
"We needed something that you could actually manufacture, but that would have basically no corrosion, that didn't need paint, but you can still make it in volume."
🎙 Interview · 2019-11 · Tesla Cybertruck Unveiling · asked by Tesla · watch at 1:38 · transcript ·
He said it is very rare that a product comes along that experts said was impossible.
"It's very rare that a product comes along that is seemingly impossible, that people said was impossible, that experts said was impossible."
2020 · 3 answers
🎙 Interview · 2020-01-29 · Tesla Q4 and full year 2019 earnings call (2020) · asked by Tesla Investor Relations · watch at 4:10 · transcript ·
He says the Cybertruck goal was the most badass futuristic armored personnel carrier, one that beats any pickup truck.
"what's the most badass futuristic armored personnel carrier that kicks the ass of any pickup truck, Basically that's the goal"
🎙 Interview · 2020-01-29 · Tesla Q4 and full year 2019 earnings call (2020) · asked by Tesla Investor Relations · watch at 4:37 · transcript ·
He says Cybertruck demand is unlike anything Tesla has seen and it will make as many as it can sell for years.
"We've never seen anything like it. Basically I think we will make about as many as we can sell for many years."
🎙 Interview · 2020-01-29 · Tesla Q4 and full year 2019 earnings call (2020) · asked by Tesla Investor Relations · watch at 4:52 · transcript ·
He says the Cybertruck is better than people realize.
"I think actually the product is better than people realize."
2021 · 3 answers
𝕏 post · 2021-07-03 · @elonmusk on X · asked by @Model3Owners · open post ·
Says Cybertruck will be almost exactly what was shown, adding rear-wheel steering.
"Cybertruck will be almost exactly what was shown. We’re adding rear wheel steering, so it can do tight turns & maneuver with high agility."
𝕏 post · 2021-11-29 · @elonmusk on X · asked by @ZainS180 · open post ·
Says Cybertruck is intentionally an insane technology bandwagon.
"Cybertruck is intentionally an insane technology bandwagon"
𝕏 post · 2021-11-29 · @elonmusk on X · asked by @ZainS180 · open post ·
Says Cybertruck will reach into a post-apocalyptic future and bring that tech to now.
"Cybertruck will reach far into a post-apocalyptic future & bring that technology to now"
2022 · 2 answers
🎙 Interview · 2022-03 · Giga Berlin Opening · asked by Press · watch at 16:11 · transcript ·
He said Tesla wanted to complete Cybertruck development and be ready for production the next year.
"We want to complete development of the Cybertruck and be ready for production next year."
🎙 Interview · 2022-04 · Tesla Cyber Rodeo (Giga Texas opening) · asked by Tesla · watch at 49:03 · transcript ·
He said Tesla would start manufacturing Cybertruck at Giga Texas the next year.
"then we're going to start manufacturing cybertruck here next year."
2023 · 13 answers
🎙 Interview · 2023-01-25 · Tesla Q4 and full year 2022 earnings call (2023) · asked by Tesla Investor Relations · watch at 29:49 · transcript ·
He says the Cybertruck will be the car he drives every day.
"It will be the car that I drive every day actually."
🎙 Interview · 2023-04-19 · Tesla Q1 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 25:29 · transcript ·
In April 2023 he hoped the first Cybertruck handover would be around the end of Q3 2023.
"cybertruck handover, which will hopefully be around the end of Q3 this year."
🎙 Interview · 2023-04-19 · Tesla Q1 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 8:31 · transcript ·
He says Cybertruck production will follow an S-curve like all new products.
"As with all new products, it'll follow an S curve"
🎙 Interview · 2023-04-19 · Tesla Q1 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 8:54 · transcript ·
He calls Cybertruck a fantastic product, a hall of famer, but very radical to manufacture.
"Obviously it is my view, a fantastic product, a hall of famer."
🎙 Interview · 2023-05 · Tesla Annual Shareholder Meeting 2023 · asked by Shareholder · watch at 51:32 · transcript ·
He said the Cybertruck is the car he will drive day to day.
"Cybertruck is the, is the car I will be driving on a day to basis."
🎙 Interview · 2023-10-18 · Tesla Q3 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 11:09 · transcript ·
In October 2023 he tempered expectations, saying it would take a year to 18 months for the Cybertruck to be a significant positive cash-flow contributor.
"I just want to temper expectations for Cybertruck. It's a great product, but financially it will take, I don't know, a year to 18 months before it is a significant positive cash flow contributor."
🎙 Interview · 2023-10-18 · Tesla Q3 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 17:17 · transcript ·
He predicted Cybertruck production would end up at roughly a quarter million a year.
"I think we'll end up with roughly a quarter million cybertrucks a year."
🎙 Interview · 2023-10-18 · Tesla Q3 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 16:51 · transcript ·
He says a radical product like the Cybertruck is extremely hard because there is nothing to copy: you invent the car and how to make it.
"if you want to do something radical and innovative and something really special like the cybertruck, it is extremely difficult because there's nothing to copy. You have to invent not just the car, but the way to make the car."
🎙 Interview · 2023-10-18 · Tesla Q3 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 9:26 · transcript ·
He warned of enormous challenges in reaching volume production with the Cybertruck and making it cash-flow positive.
"there will be enormous challenges in reaching volume production with the Cybertruck and then in making the cybertruck cash flow positive."
🎙 Interview · 2023-10-18 · Tesla Q3 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 10:11 · transcript ·
He calls Cybertruck potentially Tesla's best product ever but says it will require immense work to reach volume.
"I think it is our best product ever. It is going to be require immense work"
🎙 Interview · 2023-10-18 · Tesla Q3 2023 earnings call (2023) · asked by Tesla Investor Relations · watch at 11:48 · transcript ·
He says over a million people have reserved the Cybertruck, so demand is not the issue.
"We have over a million people who have reserved the car, so it's not a demand issue."
🎙 Interview · 2023-11 · Tesla Cybertruck Delivery Event · asked by Tesla · watch at 4:02 · transcript ·
He said with the Cybertruck the future will finally look like the future.
"And finally the future will look like the future."
🎙 Interview · 2023-11 · Tesla Cybertruck Delivery Event · asked by Tesla · watch at 2:53 · transcript ·
He described it as a once-every-five-to-10-years kind of special product.
"That is once every five to 10 years, something really special, a really unusual product comes along"

Last updated: 2023-11 (newest answer).

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